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SUSAN BLOOM

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BARBIE AT SEPHORA 5TH AVENUE, NEW YORK

“Barbie Loves Stila” in this strategic alliance launched exclusively at Sephora. Inspired by five decades of signature Barbie looks, this limited “All Dolled Up” collection required the adaptation of Stila packaging into a merchandising campaign that incorporated copy, key art and die-cut wall unit displays from conception to production.

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